Team

By operators and creators, for operators and creators.

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Peter Hollens
Founding Creator

A creator, entrepreneur, and investor, Peter demonstrates the broad opportunities available to all creators today. After establishing himself as YouTube’s premier acapella creator, Peter expanded across platforms and industries. In addition to creating content, Peter now actively invests in and advises leading companies in the space and educates creators on how to scale their own businesses.

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Adam Lurie

Co-Founder | GP

With a background in both entertainment and startups, Adam began investing in the Creator economy as an early employee at Next 10 Ventures in 2018, eventually leading day-to-day investment activity. His extensive experience working closely with early stage founders in the space has provided a front-row seat to the rapid evolution of the Creator economy.

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Niel Robertson
Founding Operator

In addition to his 20+ year career founding venture-backed startups, Niel has been building in the center of the Creator economy as founder and CEO of influence.co. Throughout his career, he's been involved in launching startup communities from Boulder to Australia both through Techstars and other organizations.